Up Next: Brand videos and the Importance of Building a Brand
Case Study: Budweiser “Puppy Love”
This commercial doesn’t say a single line of dialogue, but is very emotional. It starts out with a song that tugs on your heart. Showing “Warm Springs Puppy Adoption” center where the cutest little golden retriever puppy escapes to make an unlikely friend with a giant clydesdale at the farm next door. The puppy is quickly taken back to his home at the adoption center. You can see how the horse and puppy miss each other as the puppy is taken back home. Once again, the puppy escapes to see his friend in the middle of the rainy night. Again he is given back and tries to escape to visit his friend but gets caught digging under the fence. Now there is an adopter that comes to pick the puppy up to take him home. He is put in the back of the car to leave the farm forever. The horse notices that his friend is being taken and begins running at top speed, jumping over fences in an attempt to save his little friend. The other horses see what's happening and jump in to help save the puppy. Suddenly the car with the puppy in it has to come to screeching halt due to the horses surrounding the car. Next the puppy is leading the horses back to his real home; the farm. The last scene shows how the puppy is able to play with his best friend the horse. They are united once and for all!
What Does this Have to Do With Beer? Absolutely Nothing!
This 1-minute video has a total of 48 different shots!
This is an excellent example of a brand video and how creating a story that is based on your company's values. This commercial not only caught the hearts of millions of people watching the Super Bowl, but instantly became a viral video. The next day a large amount of people started sharing how great the commercial was on social media. It became an instant classic.
If you are looking to create brand videos to boost your brand awareness, please contact #Cinema to find out how we can help you create a video that will increase your company’s recognition!